BBB Rating

The Role of BBB Ratings in Assessing Roofing Companies: Understanding Limitations and Considering Alternatives

Learn about the Better Business Bureau (BBB) ratings for roofing companies and their limitations. Discover why BBB ratings may not always reflect a roofing company’s quality or performance. Explore alternative sources such as online reviews to make informed decisions when choosing a roofing company.

Roofing Companies BBB Rating Introduction:

When it comes to assessing roofing companies, the Better Business Bureau (BBB) rating is often considered a valuable resource. However, it’s crucial to recognize that BBB ratings may not always provide an accurate representation of a roofing company’s quality or performance. In this article, we’ll delve into the reasons why BBB ratings can be unreliable and explore alternative sources, like online reviews, to help homeowners make informed decisions when selecting roofing companies.

  1. Lack of Transparency in BBB Ratings: BBB’s rating system for roofing companies is not always transparent. Consumers often find it challenging to understand how ratings are determined, as specific criteria used by BBB to rate roofing companies are not disclosed. This lack of transparency can make it difficult for homeowners to evaluate the validity of a BBB rating.
  2. Conflicts of Interest within BBB: Criticism has been raised regarding BBB’s potential conflicts of interest. As a non-profit organization, BBB relies on funding from roofing companies. This dependency has led to allegations that BBB may favor higher ratings for roofing companies that are BBB members or have paid for accreditation. Consequently, such biases can compromise the accuracy and reliability of BBB ratings.
  3. Limited Scope of Information in BBB Ratings: BBB ratings for roofing companies are primarily based on information provided by the companies themselves. This limited scope of information can result in incomplete or inaccurate assessments of a roofing company’s performance. Unlike BBB, online reviews often reflect genuine experiences from customers, providing a more comprehensive view of a roofing company’s services.
  4. Lack of Government Oversight for BBB: BBB operates on a self-regulation system without government oversight. This lack of external regulation makes it challenging for consumers to hold BBB accountable for inaccurate or unreliable ratings of roofing companies. Homeowners should consider this aspect when evaluating the credibility of BBB ratings.
  5. Limited Applicability and Impartiality of BBB Ratings: BBB only rates roofing companies based in the United States and Canada, leaving out a considerable percentage of global roofing companies. Additionally, BBB’s ratings may be influenced by factors such as the roofing company’s relationship with BBB or its political and financial ties, potentially compromising the impartiality of the ratings.
  6. Timeliness of BBB Ratings: BBB ratings may not be regularly updated, failing to reflect the current status of a roofing company. A roofing company’s practices, reputation, or ownership may have changed since its BBB rating was last updated. Homeowners should be cautious about relying solely on outdated BBB ratings.
  7. Reliability of Online Reviews: When assessing a roofing company’s quality or performance, homeowners should consider online reviews and ratings from real customers. Websites dedicated to customer reviews offer a platform for unbiased opinions, providing a more reliable assessment of a roofing company’s services.


While BBB ratings can be a starting point for evaluating roofing companies, it’s important to recognize their limitations. Factors such as lack of transparency, conflicts of interest, limited scope of information, and lack of oversight can undermine the accuracy and reliability of BBB ratings. Homeowners should complement their research with online reviews and ratings, which offer a more comprehensive and unbiased perspective on roofing companies. By utilizing multiple sources of information, homeowners can make well-informed decisions when selecting a reliable roofing company.

The Alliance Specialty Contractor Advantage

  • Alliance Specialty Contractor’s area roofing crews are specially trained to expertly install the company’s high-quality roofs.
  • Safety and clear communication are of utmost importance to Alliance Specialty Contractor, and customers are kept informed of build plans and expected plans of action for each project.
  • They offer a warranty covering materials and workmanship for each area roofing project, which can be customized, extended, and transferred.
  • They maintain a comprehensive database of references that can be sorted by industry, roof type, and size.
  • They have dedicated local roofing crews that focus solely on handling emergency repairs and warranty work.
  • They use innovative tools such as roof evaluation programs and online roof management to make the process easy for customers and stay ahead of the curve as a area residential storm damage roofing contractor.

Are you in need of residential storm damage roofing services or products?

Alliance Specialty Contractor, Inc. is a GAF Certified Contractor and a Full Service, Veteran Owned, Roofing companies near you that specializes in handling Storm Damage and Insurance Claims! We are the #1 source for all your roofing needs and your full-service roofing company that specializes in Storm damage roof replacement for all properties. We offer roof financing for your roof replacement.

You can count on our highly skilled team to provide fast and reliable free roofing inspections. We deal directly with insurance to ensure you receive the coverage you deserve and provide the best products from GAF. Are you in the Pittsview, Seale, Salem, La Grange, Shiloh, Phenix City, Auburn, Opelika, Columbus, Midland, Ft. Mitchell, Salem, Fortson, or Smiths Station?


Contact Us Today!

(877) STORM-11